Shahid Malla

Case study · Travel & Tourism

Kashmir Route

Travel & Tourism Platform

Booking site for a Kashmir tour operator — custom design, real itineraries, real bookings.

Client
Kashmir Route
Industry
Travel & Tourism
Period
2023
Location
IN
kashmirroute.com
Kashmir Route
Kashmir Route
Travel & Tourism

What I built

Kashmir Route is a tour operator I built the entire web presence for. Custom WordPress build with a booking flow tailored to the way travel sales actually happen in the region — inquiry-first, then itinerary customization, then payment.

The site captures inquiries 24/7, automates the initial response, and routes serious leads to the sales team with full context. Sales conversion went up notably after launch.

The challenge

Travel-specific UX (multi-day itineraries, regional payment), SEO for niche regional travel keywords.

How I solved it

Custom inquiry-to-itinerary flow, custom plugin for itinerary builder, regional SEO targeting Kashmir travel keywords.

The outcome

Inquiry volume 4× pre-launch baseline.

Booking lead time cut from 2 weeks to 4 days.

Tech stack

WordPress PHP Custom Plugins

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