Shahid Malla

Case study · E-Commerce

The SK Jewellers

Custom E-Commerce Build

Custom WooCommerce store with a hand-built theme — premium jewellery e-commerce.

Client
The SK Jewellers
Industry
Luxury Retail
Period
2024
Location
IN
Visit the live site
theskjewellers.com
The SK Jewellers
The SK Jewellers
E-Commerce

What I built

Premium jewellery brand needed an e-commerce site that didn't look like a template. I built a fully custom WooCommerce theme from scratch — no page builders, no bloated plugins — with the visual treatment expected of a high-end brand.

The store handles full product variations (metal, stone, size), Stripe + regional payment gateways, inventory sync, and a custom 'request a quote' flow for bespoke pieces.

The challenge

High-end visual design without sacrificing performance or SEO.

Custom variation logic for jewellery (size + metal + stone).

How I solved it

Custom WooCommerce theme (no Elementor), custom product variations engine, and an SEO build that ranks for branded + product terms.

The outcome

Page load under 1.2s.

Conversion rate 3× the industry average for premium jewellery.

Tech stack

WordPress WooCommerce Stripe PHP

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