Ad Campaign Landing Page Set

This package builds a set of matched landing pages for one ad campaign, one page per ad group, service, city or audience, so the promise a visitor clicked on is the first thing they read. It is for advertisers running Google Ads or Meta Ads across several offers who currently send every click to the same general page.

One template, many promises

I design one shared template and fill it per ad group with its own headline, offer, image and proof. Someone searching "emergency roof repair" lands on a page that says exactly that, while a "roof inspection" ad leads somewhere that talks about inspections. Because the pages share a template, a design change is made once and applies to all of them.

Headlines that follow the ad

From Business up, the headline can take a word from the ad's URL, such as a city or service name, so one page can serve many close variations. Fallback text appears when no word is passed. I use this only where the ad platform's policies allow dynamic text and the swapped word reads naturally.

• Starter covers up to three pages with a lead form or call button and a thank-you page.
• Business covers up to six, with conversion tracking and leads tagged by page, plus copy variations based on your ad text.
• Premium covers up to twelve, sends leads to your CRM and imports offline conversions into Google Ads.

Reading the results

Because each page reports its own conversions, you see which ad group produces leads and which only produces clicks. On Premium I send a short results summary after 30 days. Bids, budgets and the ad accounts themselves stay under your control or your ad manager's.