Case study · AI and SaaS
ElyWa
WhatsApp marketing automation platform with an AI chatbot
A WhatsApp marketing platform on the WhatsApp Cloud API: broadcast campaigns, a shared team inbox, a flow builder and an AI chatbot trained on business data.
What I built
ElyWa was a software-as-a-service platform for businesses that sell to and support customers over WhatsApp. I built it on the official WhatsApp Cloud API.
Teams sent broadcast campaigns to audience segments, answered customers from a shared inbox with assignments and quick replies, and designed automated conversations in a drag-and-drop flow builder. An AI chatbot trained on the business's own content answered routine questions and passed the conversation to a person when it could not. Subscriptions were paid through Stripe and Razorpay, and a REST API with webhooks connected other systems.
ElyWa is now retired. Its WhatsApp AI chatbot and shared team inbox became part of MagizAI, my own product, which answers WhatsApp through the official WhatsApp Cloud API alongside website chat.
Related service: AI chatbot development.
The challenge
How I solved it
The outcome
Tech stack
Other work
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